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Description
Over the past four years, Play Up has experienced a significant decline in sales.
And this made us wonder: how many other small and medium-sized businesses are facing the exact same challenge?
That's the problem that brought us to this hackathon.
Our mission was simple: to create an automated solution that helps us find new business prospects in our industry — children's fashion retail.
Meet Biz LookUp — a tool built entirely using Cursor AI.
So, how did we get here?
We started by defining SMART goals and decided to focus on our most affected market: Germany.
We gave the AI context about our business, our challenges, and our target customers.
We also uploaded lists of active and inactive clients, allowing the tool to understand our existing market presence and identify the type of retailers we're looking for.
And here's what Biz LookUp can do.
First, it searches the web to identify potential retailers and collect their contact information.
Then, it assigns each prospect a score from 0 to 100, based on how well they match our brand.
And finally, it allows us to prepare personalized outreach through different communication channels, including social media, WhatsApp, and email.
In other words, we're turning a time-consuming manual process into a faster, smarter, and more targeted sales approach.
Now, you might be thinking:
Is this really innovative? Aren't there already tools that do this?
Well, we have something else to show you.
Did you know that 45% of B2B buyers now use AI tools as their primary method for researching suppliers?
This brings us to a new concept: Generative Engine Optimization, or GEO.
It's no longer just about appearing on Google.
It's about making sure your brand is discovered and recommended by AI search engines.
And Biz LookUp goes one step further.
It allows us to assess how our brand performs across different parameters that influence its visibility in AI-powered search.
So we're not just finding new customers.
We're also working on making sure new customers can find us.
And this is just the beginning.
Our next steps include integrating Biz LookUp with Salesforce through an API and developing automated marketing workflows.
We also want to explore AI-powered bots in Grok, connected through MCPs to platforms such as Instagram, WhatsApp, and LinkedIn.
But our vision goes beyond Play Up.
Because, as we said at the beginning, we believe many other businesses are facing the same challenge.
And that's why Biz LookUp has the potential to become a scalable solution, adaptable to different industries and business models.
We started with a two-million-euro problem.
And today, we're presenting a solution with potential far beyond our own business.
Biz LookUp — Find the right customers. Be found by the right customers.