unfold

The problem

A marketer's day is full of small, scattered tasks: tagging a campaign link, logging someone you just met, jotting down a post idea, checking if a draft is any good, working out cost per lead. Each one lives in a different tool, so most of them never get done properly.

What unfold does

One text box. Type a quick, messy note the way you would text a colleague, and it unfolds into the right card as you type.

You type	You get
linkedin campaign october hacker house taikai.network/hh2	A correctly tagged UTM link, one click to copy
post about how we ran hacker house with dehouse	A content idea with Jev's pick of brand and format
met Ana from Sonae, interested in AI workshop	A lead with a follow-up date 3 working days later
paste a LinkedIn draft or post link	A post grade: hook strength, audience, and whether it sounds AI-written
linkedin ads 500 spent, 12k impressions, 340 clicks, 25 leads	Click rate, cost per click, cost per lead, conversion
promote hacker house on nov 15	A 5-step promo timeline, each step one click to Google Calendar
subject: "Your recap" vs "What 40 builders shipped in 48h"	An A/B winner with percentages

Plus everyday utility cards: meetings, reminders, checklists, focus timers, a calculator, contacts, bookmarks and time zones. Press / to see all 15.

Every card can go to Google Calendar or be sent to Google Sheets as a row, so leads, ideas and UTM links build up into a shared log.

How it works

Jev decides, code computes. TypeSafe's Jev model, called through the Vercel AI Gateway, answers 9 typed questions in parallel on every pause: which card is this, is it urgent, which brand should publish this idea, and so on. Plain deterministic code then extracts the details: dates, numbers, links, names. For post drafts and A/B tests, a second Jev call judges the quality of the copy.

It answers in under a second, calms itself so cards don't flicker while you type, and keeps working offline with a keyword fallback if the gateway is down.

Built with

Next.js, React, TypeScript, Tailwind, the Vercel AI SDK (experimental_evaluate with typesafe-ai/jev), Vercel AI Gateway, Google Apps Script. 139 automated tests.

Credits

unfold is a fork of Shapeshift by anishfn, MIT licensed. The marketing cards, connectors, gateway integration and new design were built during AI Hacker House Equinox Edition.

Try it: useunfold.vercel.app