Nova SBE WiTH Africa

WiTH Africa is an initiative by the Nova SBE Westmont Institute of Tourism and Hospitality and Nova SBE Data, Operations and Technology Knowledge Center that aims to contribute to the advancement of the tourism sector in Africa. Prompted by a challenge from the Westmont Hospitality Group to explore how data and artificial intelligence could enhance the tourism and hospitality sector in Africa, the project offers opportunities in education, consultancy, and academic research. 

Our mission is to bridge gaps, foster innovation, and provide actionable insights for sustainable tourism development to policymakers, businesses, and communities. By combining academic expertise, technology, and collaboration, WiTH Africa contributes to stronger decision-making and long-term impact across the continent.