When we play with colored plasticine, it's almost impossible avoiding them to mix. Our areas are likewise. They don't have strict borders and there's always one that merges with another. Innovation is the unifier glue, but to be fair, we do so many different things - and we do them tailored to our clients' reality - that one single area is very unlikely to explain all that. But as we know that in a relationship it's always nice to label things, we made an effort so you can understand us better.