mijr14@mijr14

Michael J Rhodes B.Sc.(Hons), Dip.M. has over 40 years experience in pharmaceutical, medical diagnostic and consumer healthcare in the field of allergy.  He worked with Pharmacia for over 10 years ultimately as Divisional Director with responsibility to the Swedish parent company for the management of a division of over 50 people and a turnover of over £13 million.  His experience includes the introduction of Epipen in the early 1990s and subsequently developing the Anapen adrenaline auto-injector.  He was instrumental in creating the market for adrenaline auto-injectors in the UK and Ireland in the early 1990’s and went on to initiate the marketing of adrenaline pens (via Anapen) in the majority of Europe with major success in France, Holland, Germany, Scandinavia, Portugal and Greece.  He has been successful in selling to the medical profession (Consultants, GP's, nurses, pharmacy) and the setting up of distributors in Europe and North America.  He sold his interest in Anapen in February 2000.

He led the development of AAA Alert™, an automatic geo-positional emergency alert device for use with all adrenaline auto-injectors (for anaphylaxis). AAA Alert will automatically summon emergency back up when the adrenaline auto-injector is used, guiding the first responder to the patient and allowing 2-way communication.  In 2020, AAA Alert won the regional prize (Finland) in the Galileo Masters competition, and it was a finalist in 2020/2021 in My Galileo Solution.

He identified the market need for allergen avoidance as early as 1989 and he researched the market and pioneered barrier covers as a key product area.  In 1990 he established Allerayde to supply barrier covers and associated allergy prevention products in the UK and Ireland and created and developed the allergen avoidance market in the UK by working closely with leading allergy clinicians.  Through ongoing product development, product range additions and developing products locally or by sourcing them from around the world he has ensured that Allerayde products continue to be among the very best and most effective in the marketplace.