Description
Problem
- On average, 290 kg of waste is generated per inhabitant
- 87% of this waste has recycling potential
- 60% of university students fail to recycle
Target Audience
- Students
- Lack of knowledge & confidence
- Perceived lack of ability to be sustainable, due to costs and convenience (distance & time investment)
- Community Partners (waste collectors, local businesses, & corporates)
- Limited visibility
- Lack of collaboration
Solution
Wastable is an easy-to-use mobile app that leverages technology and behavioral insights to connect students, waste collectors, local businesses, & corporates into one circular economy built on our vision of turning waste into resources.
Together, we can reimagine waste and work towards a greener environment.
How?
- Students register their bin & assign their waste category in the app to receive a Bin ID
- List various options to share from Solid waste, Food waste, Clothing, Furniture, & Electronics
- Explore nearby waste collectors to take the bin there, scan the Bin ID, and gain points
- Discover nearby retailers that are interested in buying second-hand clothing or furniture
- The collected points can be redeemed as coupons & promotions coming from local small shops, University services, banks, transportation, & corporates
- Students and community partners continue to connect via the Wastable Feed, where students can make recommendations and follow a leaderboard based on accumulated points, which both increases visibility to local businesses & opportunities around campus and incentivizes people to recycle more
*ADD SCREENSHOTS OF USER JOURNEY*
Who are we?
Nassim Midani is a manager in healthcare entrepreneurship and jedi in waste management. He is passionate about facilitating waste recycling and inspiring students to become environmental heroes.
Ashton Mack is a UX/UI designer with a background in education. Having worked with various students and in many educational institutes, she has seen first-hand the waste/recycling behaviour and the need to motivate the younger generation to recycle.
Sandra Leong is a UX Designer & Researcher with a background in Psychology. She is passionate and committed to work that drives sustainable development goals.
Sabrina Xiong has a background in finance and is interested in using her research in behavioral economics to incentivize people and businesses to make more sustainable decisions.