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- Nordic countries are facing growing rate of lifestyle diseases, one of the main being obesity. Around 50 % of adults in Sweden are obese.

- Obesity is preventable disease which has big negative impact on quality of life and medical cost..

- Motivation is important in prevention as well as obesity treatment


- Preventing obesity has great effects

- It further prevents type 2 diabetes, heart disease, stroke, and some types of cancer

- saving tremendous amount healthcare money

- provides better quality of life

Target group:

individuals who are recognized to be possibly heading towards obesity through the healthcare system

The solution:

It's an app that offers government licensed well-being coaches' one-on-one video counseling to motivate people who are obese or becoming obese, and monitor their weight via check-ups, monitor physical activity data such as walking distance or gym attendance which can contribute to population health management. The app also shows the current weight, chance of heart disease, progress in graphics to show the effectiveness of preventative care and delivers the value-based personalized care

Well-being coach license can be acquired with a little training and it's not a health care professional license, which means anyone who are excellent in motivational speech, listening, promoting healthy lifestyle can acquire the license after the training. Easy way to think of them is your family doctors listening to you and giving you advices on lifestyle modifications. There is shortage in number of doctors and time doctors have for this task. Psychologists are mainly focused on mental illnesses. Life coach, accountability coach, motivational speakers are great candidates who can motivate and coach clients.

Market / need

- Personalized motivation is the new personalized medicine.

- Life coaching provides a structure of support. Left to our own devices, we start out with the best intentions and then, we hit a snag and it can derail us completely or cause a long delay. A life coach can help you quickly break through blocks so that more is accomplished with less struggle and less effort.

- Synergy between the life coach and client creates momentum and enthusiasm.

Better goals are set— ones that naturally motivate the client.

- People are tired of doing what they “should” do and are ready to do something special and meaningful for the rest of their lives. Problem is, many can’t see it, or if they can, they can’t see a way to reorient their life around it. A life coach can help them do both.

- Researches show that a small actionable advice from mentoring that entails holistic approach to life have been proven successful in people's lifestyle-modifications.

- this platform could make this effective method more scalable and easily accessible for all

- technically "easy" to develop so there is not big development costs

- need for professional life coaches as well since there is no such quality app on the market

- this provides essential part of integrated care by providing experts, management, user inputs, delivery, health promotion all together

The team:

Seunghun Lee - Software engineer, healthy lifestyle promoter

Health care advisors

Well-being coaches



- Winning the hackathon

- Developing the right team and advisory board to truly recognize the need and best way to execute

- Business plan development

- Get the MVP out

- try with test groups and partner with health organizations in sweden

- Get well-being coach license recognized from the government

- Recruit well-being coaches

- funding

- tech development

How will you make money:

  • comission model, goverment-aided subscription solutions

  • Each coach charges their own rate and we will take commission..

marketing strategy

- traditional tv & web marketing

- fastfood restaurants: ads outside

- healthcare facilities, private and public

- forums, magazines

- influencers