TruMarket

Our Startup provides funding for fruit growers through automated smart contracts and ensures supply chain traceability for all stakeholders tracking ESG.

Tru Market leverages blockchain technology and smart contracts to streamline and secure the financing process that provides liquidity to small and medium farmers. 

The deep tech relevance lies in the use of blockchain to empower producers by creating a transparent and immutable record of supply chain milestones and sustainable practices, financial transactions, and contractual obligations for all stakeholders, removing the need for intermediaries and increasing efficiency.

Our case studies show that Producers can increase their revenues by up to +12% by transacting through Tru Market and Buyers value the ESG KPIs tracking because of the existing and coming regulations in the EU. 

There is a strong emphasis on JavaScript and Python for front-end development on the Dapp platform and websites. Additionally, we utilize smart contract generators to swiftly convert hard copies of documentation and digital photographs into NFTs, ensuring a seamless and efficient process.

The core technology components include:

• Blockchain: We utilize blockchain technology, which guarantees data integrity and security. JavaScript and Python are instrumental in developing the front ends for both the Dapp platform and websites.

• Smart Contracts: We employ milestone-based smart contracts that automatically execute financial transactions when predefined supply chain milestones are achieved. These contracts are an integral part of our platform, ensuring trust and efficiency in the financing process. The UIUX is an important component of this feature because we allow stakeholders to interact with them with minimum technical knowledge. 

In addition to our core technology components, Tru Market has successfully developed a working MVP. As we diligently follow our product roadmap, we are on track to launch the smart contracts UI by June 2024, further solidifying our commitment to innovation and efficiency in the agricultural financing sector.

The business model revolves around providing a decentralized platform for supply chain financing through milestone-based smart contracts. The key stakeholders are retail investors seeking investment opportunities and suppliers in need of liquidity to fund their operations. The platform facilitates a transparent and automated process for financing, benefiting both investors and suppliers. Buyers receive huge value because of the tracking of supply chain milestones and ESG metrics such as carbon footprint and water consumption from the Growers.

1. by replacing middlemen/gatekeepers with smart contracts, you make the supply chain more efficient, generating economic value in terms of ROI for both the Supplier and the Investors.

2. This ROI attracts retail investors to provide liquidity (plus the sustainability aspect of the investment) to obtain an attractive interest rate.

3. Buyers are attracted to the platform because they get delivered the products they want, as they want them in terms of quality and technical specifications, and increased traceability and ESG tracking.

4. Provided liquidity is how we can offer small and medium farmers the financing instruments they otherwise have no access to — leveling the playing field and reducing inequalities in the supply chain.

Revenue model:

Our business model is based on commissions sourced from the trading operations processed within our platform, where we earn 8% of each operation executed there.