Description

The purchasing behavior of users is variable due to different factors; therefore, evaluating the sales performance of Galp convenience stores will allow to identify improvement opportunities for the business and explore the potential of the business to achieve excellence.

Our proposal is to identify and evaluate independent variables that have a direct or indirect relationship with sales or units sold in convenience stores. The following, propose a linear regression model, from which we can study and predict the behavior of sales and consider characteristics that impact sales behavior.