ADBoost

ADBoost: Cascading Success, One Ad at a Time   

GitHub | YouTube | Playlist

Frame URL for testing on warpcast - URL for warcast frames

Introduction

In the traditional advertising world, companies are forced to navigate a landscape riddled with opacity, unable to verify the efficacy and reach of their campaigns. Consumers, on the other hand, are left out of the value chain, with no stake in the dissemination of advertisements. ADBoost emerges as a pioneering solution, leveraging Ethereum blockchain to democratize the advertising process, ensuring transparency, participation, and equitable distribution of rewards.

Pain Points in Traditional Advertising

1. Trust and Transparency: Advertisers must trust opaque calculations of ad clicks and audience targeting without verifiable data.
2. Public Participation: There is no mechanism for the general public to engage in ad dissemination or to share in the profits.
3. Pricing Control: Ad pricing is determined by intermediaries, leading to high uncertainty.
4. Conversion Rate Calculations: Assessing the true conversion rate from impressions to sales is challenging and often inferred indirectly.

ADBoost Solution

ADBoost redefines advertising by introducing a decentralized platform where:

• Advertisers can launch campaigns with full transparency.
• Boosters (Viewers and Spreaders) can earn rewards by viewing or spreading ads, directly engaging with and benefiting from advertising campaigns.

Core Components

• Advertisement (AD): Implemented as an ERC-1155 NFT, allowing advertisers to create unique ad campaigns within their collection.
• Boost Token (BOOST): A reward token established on the Mint club through a Bonding Curve, enabling market-driven pricing and rewarding users with ETH.
• Frames!!!   directly mint/create AD on frame url  - will be eventually made fully customizable

Integration 

1.   Hardhat Project (Root Directory)
   The backbone of ADBoost, containing smart contracts for ad campaigns, reward mechanisms, and integrations with Mint Club and ZK Oracle for enhanced functionality.
2.   Google Extension (google-extension Folder)
   A browser extension that enables users and advertisers to engage with the ADBoost platform directly from their browser, facilitating the distribution and viewing of ads
3.   Frontend Platform (frontend Folder)
   A Next.js application serving as the front-end interface for ad campaign management, allowing advertisers to create, manage, and monitor their ad campaigns with ease.
4.   Warpcast Frames (frames folder) 
   directly mint/create AD on frame url - will be eventually made fully customizable

Innovative Features

• Reward Mechanism: Rewards are distributed each time an ad is successfully passed to a new viewer, incentivizing the spread of ads to genuine interested parties.
• Account Integrity: Utilizing ZK-KYC with FaceID verification to prevent fraudulent account creation and reward collection.
• Conversion Rate Verification: Partnering with ORA for CLE, enabling verifiable actions on the blockchain to measure genuine engagement and conversion.
• Warpcast Frames:  directly mint/create AD on frame url  - will be eventually made fully customizable

Advantages Over Traditional Advertising

ADBoost introduces several groundbreaking advantages:

• Transparency and Trust: By leveraging blockchain technology, every aspect of the ad campaign, from viewership to reward distribution, is transparent and verifiable.
• Public Engagement and Reward: For the first time, the general public can actively participate in ad dissemination, creating a mutually beneficial ecosystem.
• Decentralized Pricing: The use of a Bonding Curve for BOOST tokens ensures fair and market-driven pricing, free from intermediary manipulation.
• Verifiable Conversion Rates: With blockchain verification, advertisers can directly measure the effectiveness of their campaigns in real-time.

Mintclub   

ADBoost leverages the innovative Mint Club protocol to redefine advertising through blockchain technology. Here’s how we align with Mint Club's standards and vision:

• Bonding Curve Utilization: ADBoost incorporates Mint Club's bonding curve protocol to create the BOOST token. This ensures transparent and fair market-driven pricing, aligning with Mint Club’s emphasis on simplifying liquidity management and trading.
• Impact and Growth Potential: By democratizing the advertising process, ADBoost opens up new avenues for public engagement and reward distribution in advertising. This has the potential to significantly impact how advertisements are viewed and shared across the web, contributing to the broader adoption of social finance (SocialFi) platforms.
• Quality and Usability: Our project prioritizes a seamless user experience, with a clear interface for advertisers and boosters to interact with ads and rewards. This focus on usability is in line with Mint Club’s goal of offering easy-to-use tools for Web3 applications.
• Feasibility and Execution: With a solid foundation built on the Mint Club SDK, ADBoost is not only feasible but poised for successful execution. Our prototype demonstrates how advertisers can easily create and manage ad campaigns, while users can engage with ads and receive rewards efficiently.

ADBoost's Use of Farcaster Frames:

• Interactive Ads: Enhances viewer engagement with immersive advertising.
• Seamless Integration: Ads naturally blend into the Farcaster user experience.
• Blockchain Transparency: Every ad interaction is transparent and verifiable.
• Targeted Engagement: Directly connects with a blockchain-savvy audience.

Ora    

(There are some issues, still under-research)

ADBoost innovatively integrates ZK Oracle to enhance transparency and trust in decentralized advertising. Here’s how our project aligns with ZK Oracle’s capabilities and expectations:

• Innovation and Impact: Through the integration of ZK Oracle, ADBoost offers a novel approach to tracking advertisement conversions, directly linking blockchain activities to ad campaign success. This not only enhances the effectiveness of advertising but also boosts user participation by rewarding verified actions.
• Implementation Excellence: Utilizing ORA’s CLE examples and the zkKYC project as a foundation, ADBoost demonstrates a high-quality application of ZK Oracles to solve a real-world problem—ensuring only genuine and desired interactions are rewarded in the advertising domain.

Conclusion

ADBoost is set to revolutionize the advertising industry by addressing its most critical pain points: transparency, participation, and fair pricing. With its innovative use of blockchain technology, ADBoost not only promises to transform how ads are disseminated and consumed but also to create a new paradigm where advertisers and the public share in the success of advertising campaigns. Join us in cascading success, one ad at a time.

Deploy Contract Address: 

1. Sepolia: https://sepolia.etherscan.io/address/0x2feEdc2a029F2d925A9b6dc6c54D669cCca5d849
2. Base Sepolia
   https://sepolia.basescan.org/address/0xa325c801638126E3112358C989E16cDE015314a7
3. Linea: https://goerli.lineascan.build/address/0x5017f7D9b6700df982c94fDbdc3ec3517Bd641DA
4. Optimism: https://sepolia-optimism.etherscan.io/address/0x67302DE986354a4a89663dDaa18D908312f9eEF7
5. Polygon: https://cardona-zkevm.polygonscan.com/address/0x3d2Bc1bCde9398a227B4178a09E9ba0e943F29e9
6. Zircuit: https://explorer.zircuit.com/address/0x5017f7D9b6700df982c94fDbdc3ec3517Bd641DA