Green Tourism Spending

💎 Idea

A topic of great importance is how financial services providers can incentivise their customers to make more sustainable choices. Visa as one of the largest payment providers in the world is ideally positioned to help card holders make more sustainable consumption choices. The particular focus at the 4th Cassini Hackathon will be on card holders' tourism related spending, which can have a meaningful influence on driving sustainable spending and also on the quality of travelling and holidays for card holders.  

In 2019, pre Covid 19, EU residents spent an estimated €479 billion on tourism trips, mostly on trips abroad. They spent 83% of their tourism expenditure on trips inside Europe (76% inside the EU)(1). 

Case Business: Linking Tourism & Conservation (LTC, https://www.ltandc.org/)

Challenge: 

How can we help consumers to make more sustainable spending choices when travelling and on their holidays? And how can data help to better communicate the climate positive impact they have made? How can we influence consumer spending behaviour toward sustainable tourism using satellite data?

🛰️ EU space technologies

We want to use satellite data provided for example by Copernicus to enrich the information of LT&C mapped locations, which offer themselves for sustainable and soft tourism, and combine it with a AI-based recommendation engine or an online payment system for sustainable spending, from accommodation, over activities to restaurants and shops. 

🏦 Space for the Financial World

Challenge #1: Enabling green and sustainable investments

🤼 Team

Gina Chen - Client Analytics Manager, VCA Data Scientist at Visa

Peter Prokosch - former CEO WWF Germany, now Honorary President Linking Tourism & Conservation

Ruslan Dorosh - Data Scientist at ecolytiq

Tatiana Quercia - Project Manager 

Oi Leng Cheong (Ai Lin) - UX/UI Designer

Simon Schwertner - Software Developer

Supported by Simon Stegemann - Facilitator at N3XTCODER