Crypto Therapy

THE PROBLEM
Polkadot spent $37M on marketing in H1 2024 and got community backlash. Traditional crypto marketing with celebrity endorsements, technical jargon, hype campaigns doesn't address the barrier to adoption. Users have real fear of the technology failing them.

People have lost money to bridge hacks, paid $50 gas fees, been rugged by vaporware, and watched "decentralized" projects get controlled by VCs. They're not skeptical because they're uninformed. They're skeptical because they've been hurt.

THE SOLUTION:
Crypto Therapy is a 10-episode parody series that validates these fears while showing how Polkadot's architecture solves them. Hosted by "Dr. Dot" (openly not a real therapist), each 60-90 second episode follows a simple formula:

1. The Confession – Real person shares crypto trauma
2. Validate the Pain – "That's Bridge Trauma. It's real." (comedy + empathy)
3. Prescribe Polkadot – Show actual feature solving the problem (XCM, OpenGov, shared security)
4. Prove It Works – Live demo + QR code to tutorial
   
   Link to presentation