Shift traders from USD-thinking to Bitcoin Mode, and convert them into trading S&P500/BTC & GOLD/BTC.
1. BTC Mode vs USD Mode Website (Primary Funnel)
Interactive toggle: USD → BTC pricing
Supports S&P500, Gold, Apple, Tesla, Oil, ETH
Generates visual shock + understanding
KPIs:
200K+ interactions
10K–15K signups
1,500–3,000 first trades
2. Baddies of Roxom (Culture Setter)
female creators (3–6× engagement)
Profile badges, merch drops, nomination chains
BTC-mode desk setups + reels
Why: Turns BTC-mode trading into a trend, not finance
KPIs:
10M–20M impressions
10K badge uses
7K–10K UGC posts
3. Instagram/TikTok Reels Engine
Chart flips USD→BTC
POV: “My life in Bitcoin Mode”
Comedy: fiat boyfriend vs Bitcoin girlfriend
Luxury BTC-mode edits
KPIs: 100K–150K reel views weekly
C) Clarity & Narrative Growth
4. Explain Roxom Series (Twitter/X)
“Explain Roxom like I’m 5 / a trader / your girlfriend / Indian mom”
Bite-sized persona explainers
Why: Makes S&P500/BTC intuitive
KPIs: 5M+ views, 50K+ engagements
D) Conversion & Retention Tools
5. Trade Conversion Tools
USD→BTC portfolio converter
BTC-mode sharecards
“If you traded this in BTC vs USD” results
KPIs:
20–30% conversion uplift
20% weekly retention
6. Weekly Leaderboards
Top S&P500/BTC & GOLD/BTC traders
Baddie creators featured to amplify
KPIs: 500+ leaderboard participants
E) Expected Impact
2,500–3,500 first-time BTC futures trades
15–20% daily volume growth
Position Roxom as:“The exchange that sets culture: Bitcoin Mode.”