Trade in Bitcoin Stay in Control

Core Goal

Shift traders from USD-thinking to Bitcoin Mode, and convert them into trading S&P500/BTC & GOLD/BTC.

A) Viral Education Engine

1. BTC Mode vs USD Mode Website (Primary Funnel)

• Interactive toggle: USD → BTC pricing

• Supports S&P500, Gold, Apple, Tesla, Oil, ETH

• Generates visual shock + understanding

• KPIs:

  • 200K+ interactions

  • 10K–15K signups

  • 1,500–3,000 first trades

B) Culture & Gen-Z Campaigns

2. Baddies of Roxom (Culture Setter)

• female creators (3–6× engagement)

• Profile badges, merch drops, nomination chains

• BTC-mode desk setups + reels

• Why: Turns BTC-mode trading into a trend, not finance

• KPIs:

  • 10M–20M impressions

  • 10K badge uses

  • 7K–10K UGC posts

3. Instagram/TikTok Reels Engine

• Chart flips USD→BTC

• POV: “My life in Bitcoin Mode”

• Comedy: fiat boyfriend vs Bitcoin girlfriend

• Luxury BTC-mode edits

• KPIs: 100K–150K reel views weekly

C) Clarity & Narrative Growth

4. Explain Roxom Series (Twitter/X)

• “Explain Roxom like I’m 5 / a trader / your girlfriend / Indian mom”

• Bite-sized persona explainers

• Why: Makes S&P500/BTC intuitive

• KPIs: 5M+ views, 50K+ engagements
  
  

D) Conversion & Retention Tools

5. Trade Conversion Tools

• USD→BTC portfolio converter

• BTC-mode sharecards

• “If you traded this in BTC vs USD” results

• KPIs:

  • 20–30% conversion uplift

  • 20% weekly retention

6. Weekly Leaderboards

• Top S&P500/BTC & GOLD/BTC traders

• Baddie creators featured to amplify

• KPIs: 500+ leaderboard participants

E) Expected Impact

• 2,500–3,500 first-time BTC futures trades

• 15–20% daily volume growth

• Position Roxom as:“The exchange that sets culture: Bitcoin Mode.”