A thought‑leadership and experiential campaign that positions Roxom as the Bloomberg of Bitcoin Markets. The objective is to build trust, educate markets, and drive adoption of Roxom’s products.
Key Campaign Components:
- Host a flagship summit & livestream to unveil BTC priced markets and engage thought leaders.
- Interactive "Market Lens" tool to let users compare fiat and BTC-denominated benchmarks.
- RoxomTV expansion through weekly programming with macro analysis, interviews, and tutorials.
- Thought Leadership & Incentives through rewarding traders with reduced fees, research access, and events.