KangaJump

KangaJump is a social media campaign that uses a kangaroo mascot to visually explain how Hyperbridge enables simple, safe, and decentralized interoperability. Through short videos, Kanga jumps between chains, demonstrating how Hyperbridge cuts out complex steps, and lets users move assets or use apps across ecosystems with ease. The campaign includes user-generated “jump challenge” UGC video content, an interactive X agent (@KangaJump) that rewards participation, and guerrilla touches like real-world KangaJump sightings on the conferences. Together, these elements make cross-chain use feel intuitive, secure, and effortless for everyday users, driving mass adoption.