<img src="https://taikai.azureedge.net/87Ut6dbcM_70KwNJUXuFyz7nTPeHSHlFnIpkLiMjddo/rs:fit:800:0:0/aHR0cHM6Ly9zdG9yYWdlLmdvb2dsZWFwaXMuY29tL3RhaWthaS1zdG9yYWdlL2ltYWdlcy81YjU0ZTNkMC1hNTFkLTExZjAtOWNlZS1mOTYyNzFjOTZmYWNUQUlLQUkoNSkucG5n" style="width:800px" class="fr-fic fr-dib" />As a Web3 founder or builder, you’ve probably felt the pull of two competing instincts.On one side, there’s the traditional startup playbook: build quietly in “stealth mode,” polish every detail, and unveil your product only when it’s perfect. On the other, there’s a newer approach that feels risky but increasingly rewarding: building in public.Instead of waiting for a grand reveal, you share your journey as it unfolds, including your milestones, your experiments, even your failures. For Web3 projects, where communities aren’t just audiences but co-creators, this approach is a way to accelerate feedback, attract contributors, and turn users into long-term allies. And thanks to ecosystems like TAIKAI and <a href="https://garden.taikai.network?utm_source=blog&amp;utm_medium=blog&amp;utm_campaign=Building%20in%20public" target="_blank">The Garden</a>, public building is already woven into the early stages of many projects.<h3><img src="https://taikai.azureedge.net/8PAlequerQ1wVtP6kvQ8wLew9c6uRovla6BeXxXkysM/rs:fit:800:0:0/aHR0cHM6Ly9zdG9yYWdlLmdvb2dsZWFwaXMuY29tL3RhaWthaS1zdG9yYWdlL2ltYWdlcy8xNmNlOTRmMC1hNTFjLTExZjAtOTg4OS1hOWZmNmEzMDUxZjFDaGF0R1BUIEltYWdlIE9jdCA5LCAyMDI1LCAwM18yN18xNSBQTS5wbmc" style="width:800px" class="fr-fic fr-dib" /></h3><h3>What does it mean to build in public?</h3>Think of building in public as an open journal for your startup journey. You’re not announcing finished features, you’re documenting the process. That could mean sharing weekly goals on Twitter, posting technical updates in Discord, publishing financial transparency reports, or even live-streaming your hackathon progress. The specifics differ, but the spirit is the same: invite your community to build alongside you.Web3 is uniquely suited for building in public. The values of transparency, decentralization, and collaboration are already baked into the culture. Here’s why leaning into this mindset pays off:<ol><li>Transparency builds trust. Users want clarity on who’s behind them, how they’re built, and why they matter.</li><li>Faster feedback loops. Instead of learning months later that no one wants your feature, you discover it in real time.</li><li>Visibility accelerates growth. Consistent updates create momentum and make your project discoverable long before launch.</li><li>Contributors find you. Designers, developers, investors, and community managers are far more likely to join when they can see your progress.</li><li>Resilience during setbacks. Openness turns challenges into opportunities for your community to support and rally around you.</li></ol><blockquote>💡Tip: Don’t confuse building in public with constant hype. It’s not about being loud, it’s about being open. Check <a href="https://buildinpublic.xyz/" target="_blank">Build in Public</a> if you need more guidance on do’s and don’ts.</blockquote><h3>Success stories to learn from</h3>Plenty of teams have already shown that transparency is a proven growth strategy. Take <a href="https://plausible.io/" target="_blank">Plausible Analytics</a> for example. From the very beginning, the team shared every key metric in public: revenue, churn, even mistakes. That openness built deep credibility with their privacy-conscious audience, turning users into long-term advocates.In Web3, the story is similar. Projects like <a href="https://arweave.org/" target="_blank">Arweave</a> and <a href="https://filecoin.io/" target="_blank">Filecoin</a> leaned into public roadmaps and transparent communication with their communities. By sharing openly about their goals and progress, they didn’t just launch products but attracted ecosystems of contributors, investors, and developers who felt a sense of ownership from day one.And then there’s <a href="https://www.indiehackers.com/" target="_blank">Indie Hackers</a>, which has grown into a global community by championing the idea of founders publishing their raw journeys. What began as a simple forum turned into a movement of builders learning from one another, proving that radical openness can spark networks far larger than any single product.Each of these examples underlines the same lesson: being open is a model for sustainable growth and a way to build genuine trust in a world that craves transparency. <img src="https://taikai.azureedge.net/FgBE2YLI1DoSbqiOyGK0xJMnzFcnOBI-eh1tn5BhRxc/rs:fit:800:0:0/aHR0cHM6Ly9zdG9yYWdlLmdvb2dsZWFwaXMuY29tL3RhaWthaS1zdG9yYWdlL2ltYWdlcy9hMGJkOGU1MC1hNTFjLTExZjAtOWNlZS1mOTYyNzFjOTZmYWNTY3JlZW5zaG90IDIwMjUtMTAtMDkgYXQgMTUtMzEtMDkgYUhSMGNITTZMeTl6ZEc5eVlXZGxMbWR2YjJkc1pXRndhWE11WTI5dEwzUmhhV3RoYVMxemRHOXlZV2RsTDJ4aGJtUnBibWN2YUc5dFpYQmhaMlV2Wlc1bllXZGxMV052YlcxMWJtbDBlUzV3Ym1jLnBuZyAoUE5HIEltYWdlIDcwMCDDlyA2MTIgcGl4ZWxzKS5wbmc" style="width:800px" class="fr-fic fr-dib" />In fact, if you’ve ever joined a <a href="https://taikai.network/hackathons?utm_source=blog&amp;utm_medium=blog&amp;utm_campaign=Building%20in%20public" target="_blank">TAIKAI hackathon</a>, you’ve already practiced building in public. You pitch, prototype, and showcase progress in front of mentors, peers, and potential supporters. The process is fast, visible, and collaborative.<a href="https://taikai.network/garden?utm_source=blog&amp;utm_medium=blog&amp;utm_campaign=Building%20in%20public" target="_blank"></a><a href="https://taikai.network/garden?utm_source=blog&amp;utm_medium=blog&amp;utm_campaign=Building%20in%20public" target="_blank">The Garden</a> takes this further by allowing projects to open their journey to contributors and investors. It’s a natural space to practice public building, with exposure, mentorship, and credibility built in.<blockquote>👉 Still wondering if building in public is worth it? IndieHackers has a great <a href="https://www.indiehackers.com/post/building-in-public-why-you-should-do-it-431e6d39b7" target="_blank">breakdown of the long-term benefits</a>.</blockquote><h3>How to start building in public without overthinking it</h3>Getting started doesn’t mean reinventing your workflow. Try these small, consistent steps:<ul><li>Pick your channel. Whether it’s X/Twitter threads, Discord updates, or a blog, choose the medium you’ll stick with.</li><li>Start simple. Share weekly goals or a recent milestone. Don’t wait for perfection.</li><li>Be authentic. Wins are worth celebrating, but setbacks are just as valuable to share.</li><li>Engage your audience. Don’t just post. Ask questions, reply, and highlight community contributions.</li><li>Stay consistent. Building in public compounds over time. A little transparency each week goes a long way.</li></ul><h3>Is building in public really worth it?</h3><img src="https://taikai.azureedge.net/6PstrLxcafE-EDWTOscqaEYw61LKhniDJpE5A63SVNs/rs:fit:800:0:0/aHR0cHM6Ly9zdG9yYWdlLmdvb2dsZWFwaXMuY29tL3RhaWthaS1zdG9yYWdlL2ltYWdlcy9mMzdjNDNjMC1hNTFjLTExZjAtOWNlZS1mOTYyNzFjOTZmYWNTY3JlZW5zaG90IDIwMjUtMTAtMDkgYXQgMTUtMzMtMTMgYUhSMGNITTZMeTl6ZEc5eVlXZGxMbWR2YjJkc1pXRndhWE11WTI5dEwzUmhhV3RoYVMxemRHOXlZV2RsTDJ4aGJtUnBibWN2YUc5dFpYQmhaMlV2YUdseVpTMTBZV3hsYm5RdWNHNW4ucG5nIChQTkcgSW1hZ2UgODAwIMOXIDUwOSBwaXhlbHMpLnBuZw" style="width:800px" class="fr-fic fr-dib" />For early-stage Web3 projects, the short answer is yes. It’s not just about visibility, but about alignment with the values of the ecosystem. Transparency, collaboration, and shared ownership are at the core of Web3.In Web3, communities shape products. Building in public bridges the gap between founders and communities, creating projects that are stronger, faster, and more resilient.So the next time you’re debating whether to share your roadmap, progress update, or hackathon prototype, remember: your journey is your biggest asset. Share it, grow with your community, and build in public.<h4>About TAIKAI</h4>Join <a href="http://taikai.network/hackathons" target="_blank">TAIKAI</a> today and become a part of our thriving community of passionate builders. You’ll have the chance to showcase your skills, collaborate with top tech companies, and win exciting prizes. Join now and start hacking your way to success.

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Building in public: why early web3 projects should share more

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