OPods

Smart hearing aid device, combining the capabilities and technologies of recent smart wear devices with some Machine Learning and Cloud Computing innovative ideas.

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Description

THE PROBLEM

Wearable technology has been on the rise in the last decade, a trend that was started with Google Glass and is now part of our lives. Who doesn't know someone who carries a smart watch or band? One such equipment that hasn't graced with the advance of smart technology is the external hearing aid. This device is mainly used by elders that didn't suffer from hearing loss their whole lifes and didn't want to have a cirurgical implant done at their age.


THE SOLUTION

We are here introducing OPods, a device that merges the tech we see on true wireless earpods, smart bands and hearing aids. This device brings the bone conductive actuator from headphones with targeted for people with hearing loss or cyclists that wan't to keep their ears free on the road; temperature and heart rate measurement from in-ear termometers; gyroscope, compass, acelerometer sensors and smartphone integrations from wearable devices and a compact and sleek design.



FEATURES

  • Market niche with much need improvements
  • Bone conduction technology without cirurgical procedures
  • Temperature and heart rate monitoring
  • Alerts related to this biological factors
  • Gyroscope, compass and acelerometer sensorization
  • Fall, accident and bump alerts
  • Remote monitoring and real-time state report

PAIRED WITH THE MOBILE APP

  • Alarm function and calendar integrations
  • Usage as hands-free device
  • AI-powered noise reduction
  • OCR-to-speech
  • IR remote
  • Smart Home kit integrations


"The smartest earphone touched by human hand." - God, Allah and Buddah at the same time.


SWOT ANALYSIS

StrenghtsWeaknesses
  • High use of human and technology resources for the development of medical devices existent on the market.
  • Lacking the knowledge about regulator norms and certification processes to implement a quality system on this biomedical field.
  • Lack of contacts regarding partners and hardware suppliers.
  • Lacking the knowledge to create contacts with critical partners.

OpportunitiesThreats
  • High market potential despite low accessibility regarding costumer financial status  and media disregardness.
  • Non-existent national competition, except by the use of resellers.
  • Support by regulator entities and facilitators in the EC certification processes.
  • Eligible to community support to innovative projects related to the production of medical devices (HORIZON).
  • High dependence on the National Healthcare System policies and budget restrictions result in lack of sensibilization campaigns.
  • Highly susceptible to private campaigns of alternative solutions, abundant, ineffective and demotivational.
  • Process difficulties related to the certification procedures and budget supports.


BUSINESS MODEL




 

Key Partners

INSTITUTO PEDRO NUNES

HORIZON EUROPE

SNS

Entidade Reguladora da Saúde (ERS)

Insurance companies


Key Activities

Trademark and patent registration

Software development team

Partners:

Hardware supplying

Value Propositions

Connection to "smart home" devices.
Alert and control of temperature, heart rate and accidents.
Warning of recurrent events (calendar / medication).

OCR-to-Speech.

Hands-free device.

IR remote.


Customer Relationships

Media

Web

App


Customer Segments

People with hearing problems in the 50+ age segment (image below), prevalent in the North, Center and Lisbon Metropolitan Area.

Key Resources

Software development team


Channels

Serviço Nacional de Saúde

Insurance companies

Segurança Social (IPSS)


Cost Structure


Revenue Streams

Device sales


Attachments